Social Media Optimization


Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

social media optimization methods

1) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.
2) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Social media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Rules for conducting social media optimization

1) Increase your linkability.
2) Make tagging and bookmarking easy.
3) Reward inbound links.
4) Help your content travel.
5) Create shareable content.
6) Make sharing easy.
7) Reward engagement.

Why partner with Xiconet Technology

1) Talented and experienced team of people, well versed with social bookmarking.
2) Quick and timely solutions to get prompt results.
3) Reporting and transparency which lets you know the progress we have made.
4) Competitive pricing to increase your ROI.



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