Email Marketing


E-mail Marketing is directly promotion a commercial concept to a people using email. In its largest sense, every e-mail sent to a potential or present client could be considered e-mail promotion. It usually includes using e-mail to send ads, ask for business, or obtain sales or contributions, and any e-mail interaction that is meant to build commitment, trust or brand knowledge. E-mail promotion can be done to either cold details or present client data source.

Types of Email Marketing

Email Newsletters :
E-mail Updates are direct messages sent out consistently to a list of optin members, clients. The primary objective of an e-newsletter is to build upon the relationship of the company with their customers/subscribers.

Transactional Emails :
Transactional emails are usually triggered based on a customerís action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts.

Direct emails :
Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.

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