It does not matter how much money you spend on marketing and search engine optimization if you cannot keep viewers on your website. Fortunately there are six easy to identify reason viewers leave a website. Discover these reason and quick fixes that can help you retain viewers and improve your repeat visitation.
Successful web writing is not just about getting a lot of views- it is about attracting repeat viewers and keeping your bounce rate low. Your advertising, social media marketing and search engine optimization go to waste if you cannot keep readers on your website. Luckily the main reason people from your website are easy to identify and, with a little work, fairly easy to correct.
First and foremost, if your page takes a too long to load, you will lose potential viewers before your content even has to speak for itself. Everyone is pressed for time and most people will not spend more than a few seconds waiting for a page to load. There are many different ways to reduce your website’s load time, but the easiest way is by simplifying and streamlining your page’s design. Most of the load time comes from loading the page’s HTTP request. Each individual element of the page sends its own request. By reducing the number of HTTP request you can dramatically decrease load times .For example if you have several images next to each other, consider using an image map that combines multiple images into one, larger image. While the overall file size may be the same, using one image instead of several reduces the number of HTTP request.
You can also decrease load times by paying close attention to your scripts. Whenever possible, moves scripts to the bottom of the page. Scripts block simultaneous downloads so, if you have a script at top of the page, running it will temporarily prevent images, flash and other elements from downloading. Moving these scripts to the bottom causes those to run after earlier files have already downloaded .You can reduce script run times through minimization, the process of removing unnecessary characters in the code, including white spaces. Other strategies for reducing load times exist, but you may be able to reduce your load time sufficiently with these easy fixes.
The second reason people leave your website is when you have poor navigation. If they cannot figure out where to find the information they want, they will leave. Group your navigation elements in an intuitive, central location Also try to avoid long link lists on your pages on in your articles. These links look bad and are distracting. Instead use in-text links and leave the top and sides of your site free for your own navigation menus and buttons.
The third main reason people leave your website is poor content. Poor content contents come on several forms. It does not matter how incredible your content is, if t is filled with grammar punctuation or spelling mistakes. If your content has blatant grammatical errors it is difficult to read and viewers have no reason to trust you anything you write. Poor content can also be content that is full of fluff and lack real substance additionally keywords stuffing may trick someone into clicking on your page because it appears relevant. , but as soon as people realize there is no real substance, they will leave lastly. You have to provide engaging content Most people searching online for a specific terms or phrase want a specific answer to a question. You have to make it clear that your content completely answer this question, and that the reader will not be bored to tears while discovering it. Your content must have style, substance and personality to hold your readers attention.